Getting reviews
Plumbing Marketing Ideas That Actually Work
Five concrete tactics plumbers use to get more calls: reviews, your Google profile, text requests, a review page, and showing up in local search.
Updated October 5, 2026 · 3 min read
You're busy with jobs. Marketing feels like another thing on the list. But the best plumbing marketing isn't complicated—it's built on what customers already do: they search Google, they read reviews, and they text you back.
Here are five ideas that work for plumbing companies, whether you're solo or running a crew.
1. Make Your Google Business Profile Your Second Salesman
When someone searches "plumber near me" or "emergency plumbing," Google shows a map with three businesses. Your profile is how you show up there.
Fill it completely: hours, phone, address, photos of your work, and a short description of what you do. Add your service areas if you travel. Update it weekly with a post about a seasonal tip (winterizing pipes, drain cleaning, water heater maintenance).
This costs nothing and reaches people who are ready to call.
2. Ask for Reviews Right After the Job
Reviews are the single biggest factor in whether someone picks you over the plumber next door. A customer who just had their leak fixed or their toilet unclogged is most likely to leave one.
Hand them a card with your Google review link before you leave. Or text it to them the same day. Keep it simple: "We'd love your feedback on Google. Here's the link." Don't ask only happy customers—ask everyone. Google's rules say you must give all customers the same chance to review.
Read the how to ask for reviews by text guide for timing and scripts.
3. Use a Review Page to Catch Problems Early
Not every customer will leave a Google review. But many will rate you if you ask them on a simple page.
A review page works like this: customers rate their visit 1–5 stars. If they give you 4–5 stars, they go straight to your Google review form. If they give you 1–3 stars, they can leave private feedback first. You see that feedback in your dashboard and can fix the problem before it becomes a public complaint.
You can claim a free page at linktoreview.com, add your business, and start collecting ratings and feedback today. The page also shows your Google reviews and gives you a shareable link and QR code to print on invoices or business cards.
4. Text Review Requests (Not Just Calls)
Plumbing customers are busy. They're not sitting at a desk. But they check texts.
After a job, send a text with your review link. Keep it short: "Hi [name], thanks for choosing us. Would you mind leaving a quick review? [link]" Texts get opened faster than emails and feel less formal.
If you're using a review page, you can send requests through the dashboard. If you're sending manually, use your Google review link.
5. Track Your Local Search Rank
You want to know: when someone searches "plumber [your city]" or "emergency plumbing [your area]," where do you show up?
If you claim a review page on LinkToReview and upgrade to Growth AI or Pro, you can track your rank for a phrase you choose (like "plumber in Portland" or "24-hour plumbing"). You'll see your rank, your competitors' ranks, and how many people search for that phrase each month. This tells you whether your Google profile work is paying off.
Your Week One Plan
Pick one thing and do it this week.
Monday: Claim your business on linktoreview.com. Add your phone, address, hours, and a photo of your work.
Tuesday: Go to your Google Business Profile (search your name on Google, click the "Manage profile" button). Make sure your hours and phone are correct. Add three photos of recent jobs.
Wednesday: Create a text template: "Hi [name], thanks for choosing us. Would you mind leaving a quick review? [your Google review link]." Save it.
Thursday: On your next job, hand the customer a card with your review link or send the text the same day.
Friday: Check your Google reviews and your LinkToReview page. Respond to any new reviews with a thank-you and a specific detail ("Thanks for the kind words about fixing the kitchen sink quickly").
That's it. Do this every week and you'll see more calls.
FAQ
Is it legal to ask customers to leave reviews?
Yes. You can ask any customer to review you on Google. Google's rules say you must ask all customers the same way—don't ask only happy ones or offer incentives. The FTC also prohibits paying for reviews or posting fake ones. Honest reviews from real customers are always safe.
How long does it take to see results from reviews?
You'll see your first reviews within days if you ask right after the job. Google's algorithm starts showing businesses with more recent reviews higher in local search. A steady flow of reviews (a few per week) works better than a big burst. Most plumbers see more calls within 4–6 weeks of asking consistently.
What if I get a bad review?
Respond quickly and professionally. Thank them for the feedback, apologize for the problem, and offer to fix it (call them, redo the work, refund). Don't argue or reveal their details in your reply. A thoughtful response to a bad review often impresses other customers more than no bad reviews at all.
Do I need to pay for a review page or is the free version enough?
The free version gives you a review page, a review link, a QR code, and a private feedback inbox. That's enough to start. If you want to track your Google rank, see which keywords people search for, and get AI-drafted replies to reviews, see linktoreview.com/pricing for paid plans.
How do I share my review link with customers?
Print it on your invoice, business card, or a small card you hand them after the job. Text it to them. Add it to your email signature. Put a QR code on your truck. The easier you make it, the more reviews you'll get.