How to Find and Share Your Google Review Link

What the link looks like

Your Google review link is a direct URL that opens the Google review form for your business. It always follows this format:

`` https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID ``

The YOUR_PLACE_ID is a unique identifier Google assigns to your business location. When someone clicks this link, they land on a page where they can rate your business and write a review—but only if they're signed into a Google account.

You'll also see Google offer you a shorter, branded link in your Business Profile dashboard. Both versions do the same thing: they take customers directly to your review form.

Method 1: Google Business Profile 'Ask for reviews'

This is the easiest way to find your Google review link.

1. Sign into your Google Business Profile.
2. Look for the card labeled "Ask for reviews" or "Get more reviews" in your dashboard.
3. Click it. Google will show you a short link you can copy.
4. That link is your Google review link. Copy it and save it somewhere you can reference later.

This method works well if you want a quick, ready-made link. The downside: you can't customize it, and you have no way to track how many people actually click it or leave a review.

Method 2: Place ID + the writereview URL

If you want to build the full-length Google review link yourself, or if you need your Place ID for other reasons, use this method.

Find your Place ID:

1. Go to Google's Place ID Finder.
2. Search for your business name and location.
3. Google will return your Place ID—a long string of letters and numbers.
4. Copy it.

Build your link:

Once you have your Place ID, insert it into this template:

`` https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID ``

Replace YOUR_PLACE_ID with the actual ID you copied. Test the link in a browser to make sure it works.

This method gives you the full URL. It's useful if you're building a custom landing page, embedding the link in email, or setting up Google review QR codes.

Method 3: A review page that routes for you

If you want to ask for reviews without breaking Google's no-gating rule, you need a way to ask everyone the same way while still managing negative feedback privately.

The cleanest approach: use a review page that captures how customers feel first, then routes them accordingly. Customers tap a star rating. Four and five-star customers go straight to your Google review form. One to three-star customers can send you private feedback instead—feedback you read and respond to before it becomes public.

This method keeps you compliant with Google's rules because everyone is asked the same way. No one is discouraged from leaving a review. You're just giving yourself a chance to turn unhappy customers into promoters before they post publicly.

Get your free review page to set this up in minutes.

Where to put the link

Your Google review link should live in multiple places so customers can find it easily.

On your website: Add it to your contact page, footer, or homepage. Use clear anchor text like "Leave us a review on Google" so visitors know what they're clicking.

In email: Include it in your email signature, or add it to post-purchase or post-service emails. Keep the message simple: "We'd love your feedback. Leave a review here."

On social media: Share it in your Instagram bio, Facebook about section, or in posts. You can also ask for reviews by text and include the link in the message.

In print: Put it on receipts, business cards, or in-store signage. Pair it with a Google review QR code so customers can scan instead of typing.

In your voicemail or on hold: If you use phone-based customer service, mention your review link in your voicemail greeting or hold message.

The key: make it easy to find. The more places your link lives, the more reviews you'll get.

Common mistakes

Asking only happy customers for reviews. Google prohibits review gating. You can't selectively ask only customers you think will leave positive reviews, or discourage negative ones. Ask everyone the same way. If you're worried about negative reviews, focus on improving the experience that's causing them—not on hiding them.

Using incentives. Don't offer discounts, entries into drawings, or other rewards in exchange for reviews. Google prohibits this. Ask for reviews because you want honest feedback, not because you're bribing for five stars.

Burying the link. If your review link is hard to find, fewer people will use it. Put it somewhere obvious: your website homepage, email signature, or text message follow-up.

Forgetting to test the link. Before you share your Google review link widely, click it yourself. Make sure it opens the review form and that your business name appears correctly. A broken or wrong link wastes the opportunity.

Mixing up your Place ID. If you have multiple locations, each one has its own Place ID. Double-check that you're using the right ID for the right location. A wrong Place ID sends customers to review the wrong business.

Not tracking clicks or reviews. Your Google review link doesn't tell you how many people clicked it or where they came from. If you want that data, use a review page that logs activity, or add UTM parameters to your link for Google Analytics tracking.

Key takeaways

• Your Google review link follows the format https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID and can be found in your Google Business Profile dashboard or built using your Place ID.
• You can find your Place ID using Google's Place ID Finder or by looking it up in your Business Profile.
• Google prohibits review gating—asking only happy customers for reviews or discouraging negative ones. Ask everyone the same way.
• Put your review link on your website, in email, on social media, in print, and anywhere else your customers spend time.
• Test your link before sharing it widely, and make sure you're using the correct Place ID if you have multiple locations.
• If you want to manage negative feedback before it goes public while staying compliant with Google's rules, use a review page that routes customers based on their rating.